Engaging an Instagram ads agency can feel like a leap of faith, especially for Malaysian SMEs and B2B marketers who have mostly relied on organic social or referral traffic. The process is more structured than many expect. Understanding the typical stages helps you evaluate agencies, set realistic expectations, and avoid scope creep. Below is a practical walkthrough of what a professional engagement usually involves—from the initial discovery call to ongoing optimisation. While every agency has its own style, the core phases tend to follow a similar rhythm. Discovery, Audit, and Goal Setting The engagement usually begins with a discovery session where the agency asks about your business model, margins, customer…